BRAND NEWS | LINGERIE BRAND SKIMS LAUNCHES WEDDING COLLECTION WITH PATRICK SCHWARZENEGGER AND ABBY CHAMPION

Wedding season is in full swing, and SKIMS is marking the occasion with its highly anticipated annual Wedding Shop. This year, the campaign is fronted by actor Patrick Schwarzenegger and his fiancée, supermodel Abby Champion, who bring a romantic authenticity to the collection. Known for his role in The White Lotus, Schwarzenegger is stepping into

In recent years, the intimate apparel market has transformed significantly, presenting both challenges and opportunities for businesses. Customers' tastes are evolving; they want lingerie that's not only functional but also reflects their individuality, boosts confidence, and aligns with their values. To succeed, businesses must adapt. Here are top